Websites for tradesMilton Keynes · Bedford
Websites that win trades work.
Fixed-price websites for plumbers, electricians, builders and roofers. Live in seven days, and set up so customers find you on Google and when they ask an AI assistant for a recommendation.
- One fixed price, agreed up frontNo hourly billing, no surprise extras.
- Live in seven daysFrom our first call to your site going live.
- You own your site and domainLeave whenever you like and take everything with you.
01Examples
We're new, so here's exactly what you'd get.
Groundwork started in November 2026. We won't pass off mock-ups as client work. Instead we built three complete sites for made-up local trades businesses. Click through: the pages, menus and quote forms all work as they would on yours.
Ouzel Plumbing & Heating
Boiler installs and repairs, Milton Keynes. Emergency call-out up front, Gas Safe details, quote form.
Example · fictional business
Lathbury Electrical
Rewires, EV chargers and EICRs, Bedford. Service pages for each job type and the towns covered.
Example · fictional business
Tathall Roofing
Roof repairs and flat roofs, Newport Pagnell. Photo gallery of jobs and a "send us a photo" quote form.
Example · fictional business02What's included
Built for how your customers actually find you.
Most people looking for a tradesman are on their phone, in a hurry, comparing two or three names. Your site needs to load fast, show you're legitimate, and make calling you the easy option.
- Designed for phones first
- Tap-to-call button always in reach. Loads quickly on a 4G signal.
- A quote form that reaches you
- Enquiries go straight to your email on your phone, with the customer's photos attached if they add any.
- Google Business Profile set up properly
- Categories, services, areas and photos, so you show up in Maps for the right searches.
- Readable by AI assistants
- Clear service and area info, plus the hidden labelling (schema) that ChatGPT, Gemini and Google's AI answers read.
- Proof you're legitimate
- Your accreditations (Gas Safe, NICEIC, TrustMark and so on), insurance and real reviews, displayed properly.
- Written for you
- We write the words. You check them over on a 20-minute call.
03Prices
Two packages. Prices on the page.
No VAT to add. Half up front, half when you're happy and the site goes live. If we don't deliver in the time agreed, you don't pay the second half.
Starter
For sole traders who need a proper site, quickly.
- Up to 5 pages
- Quote form with photo upload
- Google Business Profile set-up
- AI-readable service information
- Live in 7 days
Trade Pro
For firms that want to win more of their area.
- Up to 10 pages, with a page for each service
- Pages for each town you cover
- Job photo gallery
- Review-request kit: link, text message and card wording
- AI visibility re-check after 30 days
Hosting & care. Fast UK hosting, security certificate, updates, a monthly check that everything works, and small changes when you need them (up to 30 minutes a month). Cancel any time; we'll hand over your files.
Optional04How it works
Seven days, start to live.
- Day 1
A 20-minute call
What you do, where you work, the jobs you want more of. Send over any photos you have.
- Days 2–4
We build it
Design, words, quote form and Google set-up. You don't need to do anything.
- Day 5
You check it
We send you a private link. Tell us what to change; two rounds of changes are included.
- Day 7
It goes live
On your own domain, with Google Business Profile updated. Then you pay the second half.
05The AI bit, in plain English
Your customers have started asking AI for a tradesman.
Instead of scrolling through search results, more people now type "who's a good electrician in Bedford?" into ChatGPT or read Google's AI answer at the top of the page. These tools only name a handful of businesses, and they pick the ones whose information is clear, consistent and backed by reviews.
Every Groundwork site is built so these tools can read it properly. We can't promise any tool will name you, and nobody honestly can. What we can do is fix the things that stop them.
of consumers used AI tools for local business recommendations in the past year, up from 6% the year before.
Source: BrightLocal Local Consumer Review Survey 2026, survey of 1,002 US adults.
06Free website check
See how you show up. Free.
Tell us your business and we'll send you a short, plain-English report within two working days.
- How your current site works on a phone (or what you're missing without one)
- Whether you appear in Google Maps for your main jobs
- Whether Google's AI answers mention you, and who they name instead
- The three fixes that would make the biggest difference
No obligation and no sales calls. If you'd rather fix things yourself, the report tells you how.
07Questions
Straight answers.
Do I have to sign a contract?
No. The website is a one-off price. Hosting and care is monthly, and you can cancel any time with no notice period.
Who owns the website?
You do. The domain is registered in your name, and if you ever leave we hand over the full site files so anyone can host them.
I already have a website. Can you help?
Yes. The free check will tell you whether it's worth fixing or replacing. If it only needs a few fixes, we'll say so.
Will this get me to the top of Google?
Anyone who guarantees that is guessing. We build sites the way Google and AI tools prefer, set up your Business Profile properly and help you collect reviews. Those are the things that make the biggest difference for local trades.
Do you only work in Milton Keynes and Bedford?
That's where we're based and where we focus, but we work with trades anywhere in the UK. Everything can be done by phone and email.
What do you need from me?
A 20-minute call, any photos of your work, your accreditation details and about ten minutes to check the site before it goes live.
08Who's behind it
A small, local business. Like yours.
Groundwork is run by Finlay Inwards, based in Milton Keynes. It's a small operation on purpose, with no account managers and no call centre. You deal directly with the person responsible for your site.
We started Groundwork because good local trades lose work to firms with better websites, not better workmanship. A tradesman's site doesn't need to be clever. It needs to be clear, quick, trustworthy and easy to find.